{"id":8051,"date":"2024-05-20T13:25:05","date_gmt":"2024-05-20T13:25:05","guid":{"rendered":"https:\/\/bolsacer.org.ar\/site\/?p=8051"},"modified":"2024-07-08T13:27:09","modified_gmt":"2024-07-08T13:27:09","slug":"la-bolsacer-presenta-nuevo-logo-oficial","status":"publish","type":"post","link":"https:\/\/bolsacer.org.ar\/site\/la-bolsacer-presenta-nuevo-logo-oficial\/","title":{"rendered":"La BOLSACER presenta nuevo logo oficial"},"content":{"rendered":"
\n

La Bolsa de Cereales de Entre R\u00edos da a conocer su nuevo logo institucional. La imagen renovada reemplazar\u00e1 al \u00edcono utilizado desde sus inicios.<\/p>\n<\/div>\n

\n

En 2023 se comenz\u00f3 un diagn\u00f3stico sobre la marca gr\u00e1fica de la instituci\u00f3n, ya que era necesario resolver algunos problemas existentes para la normalizaci\u00f3n de su uso, relacionados principalmente con las nuevas aplicaciones utilizadas sobre todo en redes sociales.<\/p>\n

Dana Olivera Taleb del \u00c1rea deComunicaciones de la BolsaCER explic\u00f3 que \u00abse retomaron ciertos valores de la marca como la integraci\u00f3n, la cooperaci\u00f3n y la participaci\u00f3n. Este a\u00f1o finalizamos la investigaci\u00f3n que concluy\u00f3 en la generaci\u00f3n de una nueva versi\u00f3n de la marca gr\u00e1fica para resolver los problemas encontrados y optimizar su rendimiento\u00bb. Asimismo se confeccion\u00f3 un manual de uso b\u00e1sico, que act\u00fae como gu\u00eda y simplifique la tarea, partiendo de un conjunto de normas b\u00e1sicas que ayuden a producir una identidad visual s\u00f3lida, coherente y profesionalizada.<\/p>\n

El primer paso de esta intervenci\u00f3n fue el replanteo de la tipograf\u00eda utilizada hasta la actualidad (Arial bold) que fue reemplazada por otra de estructura geom\u00e9trica, simple y elegante, que permite transmitir seriedad y madurez.<\/p>\n

Adem\u00e1s, se realizaron algunos ajustes en el isotipo con la intenci\u00f3n de hacerlo memorable y eficaz para comunicar los valores de la instituci\u00f3n y fortalecer su presencia, sin perder el papel fundamental que tuvo desde sus inicios en la construcci\u00f3n de la marca.<\/p>\n

\u00abEl nombre completo sufri\u00f3 un leve ajuste con la incorporaci\u00f3n de iniciales que forman un grafismo: BolsaCER, una palabra distintiva que ya viene siendo utilizada desde hace un tiempo para identificar a la instituci\u00f3n\u00bb, a\u00f1adi\u00f3 Olivera Taleb. Tambi\u00e9n se introdujeron cambios en la paleta de colores institucionales y se definieron las familias tipogr\u00e1ficas complementarias para utilizar en todas las comunicaciones.<\/p>\n<\/div>\n

\"\"\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

La Bolsa de Cereales de Entre R\u00edos da a conocer su nuevo logo institucional. 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